The Advantages of Advertising on the Internet
11 Eylül 2014 Genel
Advances in Internet technology have evolved the business world in a number of ways, including taking advertising techniques to a new level. Savvy marketers leverage the power of the Internet to reach their target markets in innovative, personal ways that can achieve an impact comparable to or more effective than traditional advertising media. Although it has its drawbacks, there are a number of distinct advantages of advertising on the Internet.
Advertising on the Internet is much more cost-efficient than using traditional mass market and niche media. Internet ads can be viewed by millions of people while being displayed all day and night, while television or radio ads generally last less than two minutes and are shown a limited number of times per day. Cooperative advertising arrangements such as banner and link swaps can be completely free, allowing you to reach large audiences with no expense.
Using an ad-placement service such as Google’s AdWords can help you to realize even more significant cost savings, since ads can be placed on multiple outlets for a single, flat fee, rather than paying each outlet individually.
Market segmentation and target marketing are more effective on the Internet than any other advertising medium. Strategically placed Web advertisements can achieve 100-percent relevant views. Consider, for example, an advertisement for a new video game placed on a video game-oriented website. Virtually every visitor to the website will be a video game enthusiast, maximizing the impact of the advertising exposure.
Interactivity and Feedback
The Internet facilitates true two-way communication in advertising messages. By placing interactive ads on the Internet, marketers can use surveys, comments and usage statistics to fine-tune their campaigns midstream and maximize their effectiveness. Linking online advertisements to social networking outlets can enhance the communication between your company and your customers even further, allowing you to receive genuine feedback on a consistent basis.
Digital Video Recorders (DVR) make it easy for television viewers to skip advertisements, dramatically reducing the impact of this traditional medium. Advances in satellite and Internet radio, as well as personal music players, have diminished the reach of radio audiences by offering listeners a wider range of options.
Internet ads, on the other hand, cannot be ignored as easily as television or radio ads. A banner ad on the side of an informative website, for example, remains in the visitor’s peripheral vision as long as he is reading the website’s information. Advertisements placed before streaming Web videos cannot be skipped like television ads can, allowing marketers to take advantage of a captive audience.
1) Wider Coverage
The online advertising gives your ads a more wider coverage and this globally wider coverage helps in making your advertisements reach more audiences, which may ultimately help you in getting better results through your online advertising campaign.
2) Targeted Audiences
When compared with offline advertising, online advertising always helps you to reach the targeted audience and this helps in making your campaign more profitable and getting more relevant leads.
Another main advantage of online advertising or marketing is the much affordable price when compared with the traditional advertising costs. With a much lesser cost you can advertise on the net for a wider range of audience and geographical locations.
4) Easy to Track and Measure Conversion
Measurability and easiness to track the conversion makes online advertising miles ahead on the traditional advertising methods. A lot of effective analytics tools are available to measure online advertising campaigns, which helps in more improvisation of the ads.
Online advertising is much faster than offline advertising and you can start sending out your ads to a wider audience, the moment you start your advertising campaign.
In online advertising, the advertiser is able to convey more details about the advertisement to the audience and that too at relatively low cost. Most of the online advertising campaigns are composed of a clickable link to a specific landing page, where users get more information about the product mentioned in the ad.
7) Flexible Payment
Payment flexibility is another added advantage of online advertising and marketing. In offline advertising you need to pay the full amount to the advertising agency irrespective of the results. But in online advertising there is the flexibility of paying for only qualified leads, clicks or impressions.
8) Better ROI
Since online advertising is mainly focused on performance based payment, you ROI is sure to be far better when compared with offline advertising.
9) Easy Audience Engagement
Online advertisement makes is easy for the audience to engage with your ads or products. As an advertiser we would be able to get more feedback from the audience and thereby improve the quality of our ads going forward.
10) Better Branding
Any form of advertising helps in improving the branding and online advertising stands a notch high in improving the branding of your company, service or product.